Darstellung / Vorschau
BMW
(DEMO-A1963) - Patricia Hammes
Beschreibung des Kurses
WELCOME TO THE BMW TEAM
BMW Group is a tradional german car manufacturing company that has in recent times a wide range of brands. Around 120,000 employees are working at the BMW Group in around 30 production locations in 15 countries worldwide. BMW Group has a revenue of around 100 billion Euro.
The great revenue can be explained through the widespread brand portfolio. BMW constists of product brands like the car brand BMW and the brands MINI, ROLLS-ROYCE and BMW Motorbike. BMW i which supports e-mobility and BMW M which integrates more powerful engines in the cars are classical brand extension to the origin brand BMW. Todays demands led BMW to create more brand extension and sub-brands. But the BMW Group is also serving the market with financial services or mobility solutions. With Alphabet, BMW Group financial services and Design works, BMW Group has a widespread brand portfolio.
Creation Date
Mittwoch, 1. Dezember 2021
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Vision
Our vision is that our cars will revolutionize the automotive market based on sustainability, high quality and simplicity.
Mission
Our mission is to offer high quality and sustainable cars for everyone at a fair price. In doing so, we support man and woman to emphasize their own personality and at the same time do something good for the environment. We want to be a role model for every company in the automotive industry and show that the production and packaging of automotive products does not have to burden our environment, but can take place in harmony with it.
Objectives 2022
- Increase profit by 5%
- Produce more cars than in 2021
- Sell more cars than 2021
- At least 50% of all management positions should be held by women.