Darstellung / Vorschau

(101) -  Guillaume CARÊME

Beschreibung des Kurses

LVMH is a conglomerate and not a single brand. Indeed, LVMH is the biggest company in the luxury goods industry, with more than seventy companies, holding a major presence in the four sectors of this industry: Fashion & Accessories, Fragrances & Cosmetics, Watches & Jewelry, and Wines & Spirits. Moreover, the group never stops expanding as LVMH is now active in selective distribution, hotels, and media. The group as we know it today has been created in 1987, even though all the star brands composing it are way older. Bernard Arnault, the current owner, and CEO is the man who led the group to be number one on its market. 

Louis Vitton has been created in 1854 and started as a luggage and leather goods company. It became what it is today since the creation of LVMH. The brand always relied on innovation and its early adopter capacity when it comes to new technologies as a means to enhance business and marketing operations.

Bernard Arnault, put me, Louis Vitton CEO in charge of its new project, based on new digital technology, to perpetuate the Louis Vitton habits of an early adopter.

Our slogan for this new project:

"Dare to excel beyond the digital boundaries"

I appointed ... Human Resource Director, .... Sales Director, ... IT Director to help me in this project, for which, along with employees, clients and suppliers will need to be trained on some topics.

• Cryptocurrencies
• NFTs
• Metaverse
• Crypto / NFT trading platforms
• Louis Vitton products
• Digital assets business (strategy, operation,...)

Creation Date

Mittwoch, 24. November 2021