NESTLE_Course E-Business: 41SKL202

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Description

The company's work is based on the principle of strict observance of business ethics and mandatory requirements. This allows for sustainable business development with the creation of shared value. When conducting business, it is important for a company to observe ethics and adhere to its principles - even in the absence of legally established norms and rules. Where proprietary policies and practices are more stringent than local laws, higher standards apply. This helps Nestlé meet society's expectations and makes the company stand out in the marketplace.
Nestlé implements many initiatives that aim to create shared value for all stakeholders. One way Nestlé is doing this is by building small, local factories and farms closer to its customers.

Course Overview
  • Development of professional skills
  • Negotiation
  • Sales management and work with key clients
  • Training of line managers
  • Finance
  • Project management
  • Marketing
  • Nestlé's Continuous Improvement Initiative
    (NCE - Nestlé Continuous Excellence)

Units

Selling a new product requires a different allocation of time and has to deal with different challenges than the traditional approach. In addition, employees who are better at selling new products act and behave differently than their peers who excel at selling familiar products, and the best companies build a culture that helps salespeople excel.

For successful sales, you we will talk about the 5 points method:

  • Establishing contact with the customer.
  • Definition of customer needs
  • Product Presentations
  • Dealing with customer objections
  • Deal completion
  • Why people make bad decisions and how it hinders learning.
  • How to scare away from training and lose the trust of employees.
  • Neuroscience, Behavioral Economics, and Consumer Psychology: 3 Ways to Get Students Interested.
  • Psychology of influence: how to change the behavior of employees.

Calendar

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